Three truths about running a tarot business

Tarot Reader Stock PhotoHave you decided to take the plunge and go pro with your tarot readings? Or maybe you are running a heart-centered, spiritual business of a different kind.

Whatever your path, congratulations! This work can be hugely fulfilling.

But running a business is more than doing the work that you love. There are administrative tasks, marketing efforts, and a lot of unexpected decisions to make on an ongoing basis.

And yes, there will be times when everything feels like it’s going in the wrong direction. Relax: That’s a totally normal part of being an entrepreneur.

Accepting that things won’t be perfect, or easy, all the time is one of the realities of running a business.

Here are three truths that you will have to accept if you are running a spiritually-based biz:

1. People will unsubscribe from your mailing lists and channels.

If you have a mailing list (which you definitely should, btw) where people can subscribe to a newsletter or blog, or run a YouTube channel or other service where you are collecting followers, people will come, and people will go.

It can be so exciting to see your list grow. You curate kick-ass content, share it consistently, and put a lot of love into your work.

But it can be just as painful to see your list numbers drop sometimes. And it’s very common to take it personally, especially if you see someone who’s been a loyal follower suddenly unsubscribe.

Before you beat yourself up about it, know this: It happens to everyone. Even the most famous bloggers, coaches, tarot readers, and astrologers get unsubscribes.

Why do people go? There can be any number of reasons. When I see someone drop off, my hope is that they got what they needed from me and that’s why they’re leaving.

I feel the same about clients sometimes: It’s always wonderful to have repeat customers, but it’s just as special to have a client “graduate” from you when they realize they have worked through everything that had brought them to you in the first place.

Of course, it’s also possible that what I’m writing on isn’t what someone is looking for. Maybe they already subscribe to similar newsletters. Or maybe they’re just decluttering their inbox.

Unsubscribes can happen at a larger level if you shift the focus, direction, or frequency of your content.

For example, if you run a monthly newsletter, then change it to a weekly, some may decide to part ways because the terms of your offering have changed.

The point in it all is not to take it personally. Yes, we always hope that people will like our work so much that they will stay no matter what, but it’s not always how things go.

I know every marketing blog will tell you this, but it’s true: Keep doing your thing and stay focused on the people who are still with you.
 
2. You will still have to provide customer service.

When you start your own business, you might go into it thinking, “This is going to be so great. I’ll be my own boss. I won’t have to put up with anything that I don’t want to. And I’ll set really clear expectations with my clients and only attract the coolest, most chill people ever. Nothing will ever go wrong!”

What do you think actually happens when your business starts to grow? You will attract all kinds of customers, and do you know what customers bring?

A lot of unexpected questions, hiccups, and blind spots.

No matter how clear your policies, or how carefully you present your work, curveballs will still be thrown your way. And because you’re the boss, it will be up to you to decide how to handle them.

For example: I run a lot of classes and workshops, with a no-refund policy on ticket purchases. Why?

Because I can’t commit to running an event if I don’t know who will be there. It also costs me to host workshops. I have to pay for the venue, put time into preparing the lesson and materials, and spend time promoting it.

After all that, I need to be paid for my time to run the class itself.

But what happens when someone mistakenly signs up for a class? I have had it happen before. People sign up for classes thinking they will be online, when they are actually in person. And people sign up for classes thinking they are happening on completely different dates and times.

They’re not flaking out. They’ve legitimately signed up to something thinking they can participate, when they can’t.

Every time something happens like this, I have to decide how to handle it. I can’t afford to finance other people’s mistakes if they get the venue or date wrong.

Each of us is responsible for making our own purchases, and making sure we have read through the details properly.

But…there is also the customer service side of things. It doesn’t go over well to say to someone, “That’s not my problem.”

Garrhet Sampson, via Unsplash

Garrhet Sampson, via Unsplash

You have to be mindful that, even if someone mistakenly purchased something from you, they want to work with you. They want your workshop, or your reading, or your time and knowledge.

You don’t have to break your policies every time a mistake happens, but you can think of ways to respond that will keep the experience as positive as possible. Or, think of alternatives you can offer in some instances.

How you deal with the unexpected is your call, and all depends on what level of customer service you can and wish to provide.

Just expect to make a lot of case-by-case judgement calls along the way.

3. You will spend a lot of time on marketing. A lot.

Early on in my business, some of my friends would be so surprised to hear me say that tarot reading wasn’t all I did every day.

We’re so conditioned to think about work in this way: I have one job that consists of certain tasks, and certain hours that I do it in.

Well, the reality is that if you are running a business, you are running business.

And for tarot readers, or any client-based work, sometimes you will be working in your business – which when you are doing readings and classes – and the rest of the time you will be working on your business, which is the admin, marketing, customer service, and more.

And a lot of that work will be centered on promotion. It’s true: Unless you have a huge platform already, people probably won’t just pour through the door to come and see you for a reading, or sign up for your tarot workshop the moment you open registration.

You will have to invest time and energy into making sure people know what you’re offering, and when.

It’s a lot harder to sell seats to a tarot class than you expect. And the same goes with building a client base.

Sometimes, you’ll have sold-out events, and other times they will be half-full. Some weeks you’ll be booked up, and others there will be crickets.

Be consistent in your promotion no matter what. Don’t let the quiet times cause you to retreat and not take any action at all.

And make sure you leave time in your schedule to do that promotion. Unless you’re hopping with business and you don’t need to spread the word, which does happen for some people. That’s a great goal to work towards, but one that can take a long time to get to.

So don’t get frustrated if it’s not all coming together at once. Success is usually a culmination of many small efforts.

Until next time,

Liz xo

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