The Tarot Business Toolkit

A four-part course to help you build a tarot business that feels authentically aligned

Enrolment for this self-study program is now open!

Do you want to start or grow your tarot business, but feel overwhelmed with what to focus on first, or even where to begin?

This practical, self-study workshop series will help you build the foundational skills you need to succeed as a spiritual business owner.

This four-part workshop series is designed to give you reliable strategies that you can use again and again to build your tarot or spiritual business. 

Even though tarot and divination are very popular right now, it doesn’t mean that starting a business leads to overnight success. 

And it’s no wonder that so many diviners struggle to get their work out there: You didn’t develop your talents just to spend all day marketing on social media, or tweaking your website for the 100th time…  

Anyone who has tried knows that this line of work can lead to lots of days where you’re wondering…

"How do I get my work in front of more people?"

"The tarot industry is already so competitive. How do I stand out in the crowd?"

"I have a bit of an audience, but they never buy my readings. How do I change that?"  

“Pricing in the spiritual industry is all over the place. How can I build a sustainable business without feeling like I’m selling out?”  

There are a lot of skilled readers who stay stuck behind the scenes because building a business can feel like a huge barrier.

Not to mention that AI has thrown everyone for a curveball.

Many of your would-be clients are weary of AI-generated social media posts and webpages; they want to hear your unique, original voice.

And you don’t want to sound like a robot, either – but it would help if someone would give you guidance around what to actually put on your website to convert lurkers into customers, or what to put in your newsletters so that you’ll stand out from the crowd.

No one wants to feel like they’re spinning their wheels without gaining traction.

No one wants to feel like they have to give up on a dream because they can’t figure out how to turn it into a viable path.

I know it’s not easy: I’ve been at this for over a decade now.

I can assure you there are no quick-fixes or guarantees toward overnight success.

But there are reliable, foundational skills and strategies that you can learn that will allow you to give yourself something to grow from.

That's why I created the Tarot Business Toolkit, to help you master the cornerstones of running a spiritual business. 

Here's what we'll cover: 

1.

Clear Selling and Client Attraction

Demystify your marketing, starting with how to clearly communicate what you do, who it's for, and why it matters. In this workshop, you will learn:

• How to talk about your work in a way that connects with your ideal audience;  

• How to avoid common marketing mistakes that are keeping your potential customers away; and

• How to create a clear, effective sales page for your 1:1 services that will help convert website visitors into paying clients.  

2.

Creating a Newsletter and Mailing List

Have you heard you should write a newsletter, but you have no idea what to say, or how often to send it?

Starting a newsletter and building a mailing list can seem like a daunting task, but it is easier than ever to get started.

This workshop will teach you how to be strategic with your newsletter - whether you're just getting started or need to breathe some life into an old list.

Your newsletter can become one of the greatest assets in your business, and will allow you to spend less time on social media and more time with your clients. 

3.

How to Deliver Insightful Email Readings

 Maybe you’ve been seeing other tarot readers offer email readings, and you’re ready to take that next step, too.

Or maybe you’re already offering email readings, but it’s not going as smoothly as you’d like.

If you’re ready to succeed with your email readings, this workshop is for you. We’ll cover:

• What it takes to deliver a clear, effective email reading;

• Strategies for better boundaries and communication with email clients;

• How to effectively sell your email readings and attract your ideal clients;

• And more.

4.

Pricing with Confidence

Do you ever wonder what to charge for your readings?

Do you struggle to make your work accessible without undervaluing yourself?  

Pricing is a personal journey, but it’s something that every business owner has to get comfortable with.

Learning how to price your offers and how to manage your money mindset when it comes to charging for your work is an important learning curve.

Gain confidence when it comes to pricing your services in a way that feels right to you, and your customers. 

Whether your goals are to create a part-time tarot business, or expand your full-time client roster, the focus of this course is to help you build business skills that you can rely on - and that are tailored specifically for spiritual entrepreneurs.

"When does this class begin?"

This workshop bundle is asynchronous, so you can do it at your own pace on your own time, and revisit the materials whenever you’d like.

"How much does it cost?"

$195 (CAD)
This fee gives you ongoing access to the course.

"Sounds great! Sign me up."

I offer two payment options: Pay in full up front, or pay half now, half next month. Choose the plan works for you at checkout.

(All sales are final. Please shop mindfully.)

Who am I?

Hi. I'm Liz.

I went full-time in my tarot business in 2015.

Yes, it was scary. But it was also really exciting.

Running a tarot business isn't easy. While this kind of work is immensely popular, it's still considered a weird thing to do by mainstream standards. Some people told me I was crazy for trying.

But I was compelled to be on this path. Reading and teaching tarot are two of the greatest joys of my life. I knew that if anything, I owed it to myself - and my clients - to at least try to make something of my tarot work.

A lot has changed since 2015, but a lot has also stayed the same. Social media trends come and go, but there are tried and true marketing tools and business skills that continue to be reliable.

What I've learned in this industry is that chasing trends keeps you running around in circles. Instead of spreading yourself thin trying to keep up with what everyone else is doing, it's better to go deep by focusing on proven strategies that won't leave you feeling burned out or inauthentic.

In the Tarot Business Toolkit, you will find the exact strategies I've relied on since 2015 to grow my business. There's nothing fancy here, and there are no quick fixes. What you will learn here are sustainable skills that you can use again and again in your work as a diviner.

I'm looking forward to see you invest in yourself this year!

Frequently Asked Questions (FAQ)

Yes. While I you will me make a lot of tarot-related examples in these classes, the principles for building a spiritually-focused, service-based business remain the same. These steps will work for oracle card readers, too.

You will have ongoing access to the materials. 

Yes: These lessons focus on the building blocks of business outside of social media. However, there are some lessons that discuss how you can adapt these strategies into your social media accounts. How and where you show up on social media is up to you. Social media is one strategy - it is not the core of your business. These lessons go deeper than social media, and will give you skills that you can use on or off social platforms. 

When you enroll, you get immediate access to the course. The lessons are in a video format, using PowerPoint slides to guide you through the material. In some modules there will also be worksheets and PDF downloads depending on the material being covered. 

All sales are final. Due to the digital nature of my work, I am not able to provide refunds for any reason, including but not limited to whether the course "resonates" with you or whether you decide not to continue with your tarot business. Please shop mindfully and reach out in advance of purchasing if you have any questions that aren't answered here: [email protected]

© 2025 liz-worth-tarot