Spilling the secrets on building a tarot business

One thing that many tarot readers have in common is how much time we’ve spent developing our skills.

It’s not unusual for spiritual practitioners of all types to spend years training. Many of us consider ourselves life-long students of our craft, always learning and going deeper into esoteric studies.

It’s also not uncommon for us to invest heavily in programs, courses and trainings over the years. If we can’t always afford to take a class, we make up for that in books, blogs, podcasts, and more.

Of course, we know it’s not really about the monetary investment behind a skill set that adds value to the work.

The value comes from practice, experience, and ability. Which often is gained from the sheer amount of time, energy, and practice that goes into learning and then integrating acquired knowledge.

There are a lot of amazing tarot readers out there who are walking around with priceless spiritual knowledge within them.

But when it comes to building a tarot business? That’s where so many great tarot readers struggle:

• They struggle to translate their work into a reliable source of income.
  
  
• They struggle to set proper boundaries around their time, energy, and purpose.
  
  
• They struggle with figuring out how to build their client base, and can’t figure out strategies what will give them the best results in their business: Should they be running a Facebook group? Doing collective readings on YouTube or Instagram? Setting up a website? Advertising locally, or online?

And as these challenges add up, I also see a lot of tarot readers struggle to trust that they belong on the path they feel called to follow.

Regardless of how much amazing feedback they’ve gotten from clients, or how many followers on social media they have, their businesses just don’t seem to grow.

And at that point, it’s easy to start to doubt whether this is the path you’re really meant to be on.

Do any of these situations sound familiar to you?

If you read professionally, or you’re ready to take that step, these are all challenges and fears that are common on this path.

And believe me, I’ve been there. When I decided to go full-time in my tarot business, I was scared as hell about making it work. I was all-in, too: I’d deleted my resume and made a pact
with myself to never go back to the 9-5 world I’d left behind.

I had all kinds of fears back then: I worried I’d no longer be able to afford my apartment. I worried I’d fail in front of all the friends who were cheering me on. I worried I wouldn’t be able to attain the sense of purpose and freedom I so desperately craved.

Seven years after going full-time as a tarot reader, I’m still here. I won’t say that it has always been easy, and I certainly didn’t experience any kind of overnight success that makes for clickbait headlines.

My growth was slow but steady enough that my business worked for me right from the beginning. How?

•  I was already building a client base before going full-time. I see a lot of people in the tarot community trying to start businesses without any previous experience reading for clients. Before going from 0 to 100, you should know whether you actually enjoy reading tarot for others, and what you're capable of as a reader.
  
  Not only that, but when it comes time to promote your services, you need to be able to tell people what your work is all about, who you can help, and what you can help them with. Previous experience gives you the clarity you need to be able to talk about your work in a way that connects with the right clients.

• I stopped thinking like a tarot reader and started thinking like a business person. As much as we love and rely on divination, a tarot reading is not a business strategy. (Even if it’s a spread designed to help you plan your business.)
  
  Intuition, divination, manifestation and abundance spells are all great additions to your business plans, but you can’t build a business without understanding your business model, strategy, revenue goals, and data, too.

• I showed up consistently. A lot of people create businesses under the assumption that they’ll be able to take long lunches, sleep in every day, and work whenever they feel like it, rather than when they have to.
  
  But your business responds when you put energy into it. Consistency helps you build trust with your client base, because they see that you’re reliable, dedicated, and passionate about what you do – qualities that many people look for when they want to hire someone.

If you’ve started a tarot business, but it’s not growing the way you hoped it would…

Or you’re ready to take a step towards professional tarot reading, but have no idea where to begin… 

If you’re stuck on how to build an audience, start a mailing list, and get your name out there without spending all of your waking hours on social media…

If you're not sure how to be consistent in your business because you're not sure what you're supposed to be focusing on first...

I created Tarot Business Bootcamp for you.

The tarot industry comes with specific challenges, opportunities, and expectations that traditional business courses don’t always cover – because they don’t get what this work is all about.

But I do. I get it. And I want to help. Especially if you’re ready to  develop as a business owner and a tarot reader.

If 2022 is your year to start, build or grow your tarot business, I’d love to support you.

Registration is now open, and we get started February 1, 2022.

You can learn more here.

Until next time,

Liz xo