How to Get Clients as a Tarot Reader

Here are some tips to help you build your tarot business and attract clients.

One of the most daunting aspects of building a tarot business is figuring out how to get clients.

I understand the personal frustration, discouragement, and fear that comes with not knowing if you’ll make it as a tarot reader.

There’s a particular level of disappointment that comes when you eagerly check your email hoping to see an influx of new clients and instead, you hear crickets.

It doesn’t matter if your goal is to be a full-time or part-time reader: Either way, you need to be bringing clients onto your schedule on a regular basis if your business is going to become sustainable.

Being hired for your tarot services is the crux of a tarot business: It’s the reason you set up shop to begin with.

But finding those clients isn’t always as easy as it might look. Tarot is as competitive as any other industry, and while there is more than enough business to go around, sometimes it seems like everyone else is succeeding while you’re stuck at square one.

So what are some steps you can take to get clients for your business?

Be consistent in your business. Even when you don’t feel inspired or encouraged to keep writing your newsletter or showing up on social media, do it anyway. Don’t disappear on your audience for weeks or months at a time. Consistency creates predictability, and that shows a clear message that you’re serious about your work.
Clearly communicate what your work is about. There are a lot of disappointed tarot clients out there. Why? Sometimes, tarot is explained in such vague terms that it’s open for clients’ interpretation of what they will get out of a reading, or they come in with preconceived notions about what a reading will deliver.

As practitioners, we know tarot readings are not a one-size-fits-all experience. Which is why it’s not always enough to sell a vague notion of a tarot reading. Help your clients understand exactly what that reading will do: What is the purpose of your work as a tarot reader?
Know your strategy and business model. Sometimes readers spread themselves way too thin: They offer readings on various platforms, like Etsy, as well as through their website, and through their social media, and at their local coffee shop, and, and, and, and… And before you know it, you’ve got a pile of different offerings and options to promote – which can feel like your menu of services is competing against itself.

I’ve been guilty of this myself. When you start a business, it’s easy to assume the more places you’re at, the better the chances are of clients finding your work. But it also means you’re scattered across multiple platforms or locations, always hustling to promote each one, leaving yourself with a lot of marketing to do and no clear focus in your business.

When you’re committed to a clear, focused strategy, it becomes so much easier to figure out the next logical steps to take in your business in order to get it grow.

I’m not one to say that building a business is easy, because it isn’t. But knowing what you’re supposed to be working on in your business helps you put your precious time and energy into action that leads somewhere.

And when you’re taking steps to put the right foundation, structure, and momentum into your tarot business, you end up taking fewer rides on the emotional rollercoaster that can come with spiritual entrepreneurship.

Until next time,

Liz

Categories: : tarot business