Why Some Tarot Businesses Fail

When I went full-time in my tarot business in 2015, I was scared.

And excited.

And really, really determined. So determined, in fact, that I deleted my resume to send a message to the universe (and myself) just how serious I was about making this business work.

But mostly, I was still scared.

Like, really, really scared.

So scared that I didn’t even tell my mother what I was up to until I’d six months had passed. My mom was old school, born during the Great Depression, and thought working for someone else was the Holy Grail of goals.

I knew she wouldn’t approve. But also, I didn’t want to hear “I told you so” if my business didn’t take off.

So I worked really, really hard to make sure that didn’t happen.

And in the process, I ended up working way more than I needed to.

The pace I was working at wasn’t sustainable. For the first two years of my business, I worked almost every day of the week.

That work wasn’t always with clients. Because let’s be honest: It takes time to build a client base, and appointment-based businesses bring a level of unpredictability.

So I was always thinking of new blog posts, offerings, and social media content I could create in the downtime.

And I was always checking my email to see if new appointments had booked in.

Also, I did not expect how emotional running a business can be. I was naïve in thinking that I wouldn’t run into the same customer service issues that I would if I was in another industry, like retail.

I was so wrong about that. I eventually learned that if you work with enough clients, there are bound to be some bumps in the road along the way.

It’s one thing to state your policies to a client when they make a purchase.

It’s another to actually reinforce them. And when you’re running an appointment-based business, those policies have to work to protect your time and energy from getting eaten away by late customers, no-show clients, and more.

But it’s not always easy to call out a customer on their poor time management skills. Especially if you’re a (recovering) people-pleaser like me.

I quickly realized I could go broke working under the old (and loathed) rule that says “the customer is always right.”

Since then, I’ve seen a lot of other tarot businesses come and go around me.

Some of the tarot readers I became acquainted with early on have closed shop and moved on – and one of the main reasons I’ve heard from some is because they were tired.

Their businesses weren’t feeling sustainable. The work was unpredictable, the income unreliable, and the pay didn’t feel worth it at the end of the day.

These reasons may not sound different from any other type of business. And they aren’t, really, because business is business at the end of the day.

I know that can be an uncomfortable thing to say for some. Especially when we think of our tarot work as a spiritual, personal experience.

But refusing to acknowledge the value of your labour – even in spiritual work – can lead to the erosion of your livelihood as a tarot reader.

The reason some tarot businesses struggle to stay afloat isn’t for a lack of trying on the reader’s part.

A tarot business doesn’t have to become a drain on your emotional, spiritual or financial resources. And it shouldn’t.

It should be something that feels supportive and sustainable for you.

How? Your business has to become a container that can hold the money you need to make from your work.

If that structure isn’t in place, there’s no way for money to flow into your business – or stay there when it does arrive.

That means any marketing you’re doing through newsletters, blogs, or social media doesn’t have the impact you want it to, either.

So when we’re hustling like mad but not seeing the results we want, it’s usually a sign that there are cracks in the foundation of your business that need to be fixed first.

And that’s what I aim to help you with in Money Mastery for Tarot Readers. This is a no BS program where we get clear and practical about how to put the proper structure in place so that once money starts to flow into your business, it has somewhere to land.

Hop in here.

Until next time,

Liz xo

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