Spilling the secrets on building a tarot business

tarot business Jan 17, 2022

One thing that many tarot readers have in common is how much time we’ve spent developing our skills.

It’s not unusual for spiritual practitioners of all types to spend years training. Many of us consider ourselves life-long students of our craft, always learning and going deeper into esoteric studies.

It’s also not uncommon for us to invest heavily in programs, courses and trainings over the years. If we can’t always afford to take a class, we make up for that in books, blogs, podcasts, and more.


Of course, we know it’s not really about the monetary investment behind a skill set that adds value to the work.


The value comes from practice, experience, and ability. Which often is gained from the sheer amount of time, energy, and practice that goes into learning and then integrating acquired knowledge.


There are a lot of amazing tarot readers out there who are walking around with priceless spiritual knowledge within them.

But when it comes to building a tarot...

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What people will remember about your tarot readings

A lot can happen within the span of a tarot reading.

Like any conversation, a reading might cover all kinds of territory within a short period of time. You might start out with one question, and then quickly move to another once the answer is clear.

Or you might meander along the same discussion from start to finish, digging deep into a single issue.

Sometimes readings offer so much information that it’s hard to keep up. Other times, the message might be succinct but circular, as though all signs lead back to the same answer.

When you’re on the receiving end of a tarot reading, the experience can be exciting and fascinating, but also overwhelming.

When you’re the one delivering the reading, you might feel a lot of pressure to capture every detail there is, and to be as clear, helpful, and relevant as possible.

And all of those are good, important aims when we’re reading for others.

It’s also important not to lose sight of what your querents –...

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How to Maximize Your Year-Ahead Tarot Readings

tarot readings tarot tips Dec 27, 2021

The New Year can be one of the busiest times for tarot readings.

Everyone wants to know what’s coming up in the months ahead:

“Will this be the year I find love?”

“Will my business be more profitable?”

“Will I move or change jobs?”

Overall, these are pretty common questions that people bring to tarot readers all year round – regardless of the calendar date.

Which is why I started to encourage a more intentional approach to New Year’s readings. When querents ask things like, “Will I move?” Or, “Will I leave my job?” I’m curious to know:

“What do you want to do?”

Even though the energy of a new year feels so fresh and exciting, I’ve learned that life is a lot more exciting if you’re going out there and making things happen, rather than waiting to see what pops up.

A new calendar year is a great time to feel like you’ve got a blank canvas to work with.

You can...

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My favourite questions for New Year’s readings

tarot readings tarot tips Dec 20, 2021

I can’t believe how fast the year has gone.

Where did the month go?

Where did 2021 go?

Time is always in motion.

And even though 2022 feels like it’s sneaking up on me quite quickly this year, I’ve actually been thinking ahead to the New Year for some time now.

I think a lot of us need a reset right about now. Personally, I always look forward to the New Year as a time for fresh intentions. Even though it’s just a change in date, it still feels like the beginning of a new chapter. Or a blank page in a fresh notebook.

These are some of the reasons why December and January are such popular times of year for tarot readings. We get curious about what’s around the corner, and how we can make the most of the year to come.

Here are some of my favourite tarot questions for this time of year. Let me know if you think you might give any of these (or all of them) a try:

  • What aspect of myself will I get to celebrate this year?
  • In what ways can I grow this...
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How to make ritual part of your regular routine

In my previous post, I shared some thoughts in regards to whether you need a specific ritual or not to enhance your tarot readings.

You can read it here in case you missed it. But to sum up my POV, I don’t feel that ritual is necessary to perform an effective tarot reading.

That’s because I believe that reading is a skill that we develop with time, practice, and experience.

“But what about ritual for your day-to-day life?” Some readers have asked me. “I love the idea of having a little bit of magic happening throughout my day, but don’t necessarily feel the need to incorporate it into any of my tarot work.”

Same here.

I can’t assume to know all that will work for each person out there, but I can share a little bit about what works for me when it comes to weaving magic into my life.

First, I connect to devotion.

I wasn’t raised in a religious household, but had friends who were. There have been times in my life when I felt...

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Do you need to do a ritual to begin a tarot reading?

“I’ve seen some tarot readers online talking about things they do to prepare for a reading. Should I be doing certain rituals before I read my cards?”

I love receiving questions like this.

Maybe you’ve wondered about this in your own tarot practice.

Or maybe you already have some kind of ritual or routine you engage in before you begin a tarot reading.

Tarot rituals can look like all kinds of things: From shuffling techniques to meditation, to saying a prayer, to setting up crystals.

One of the reasons I appreciate these types of questions is that they push us to get clear about our why in tarot.

Why do you think you need a ritual to begin a reading?

Why do you want one? (Or, why don’t you?)

What do you do believe the ritual accomplishes?

If you’ve read my book The Power of Tarot, you’ll know that I don’t subscribe to a lot of rituals or accessories when it comes to my tarot practice.

I have a couple of reasons for being a no-frills...

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Why We Love Stories About Change

I used to follow a blogger who went onto become quite famous in the self-help industry.

I fell in love with stories she shared about breaking away from “what no longer served” her.

Reading that blog led me to look for similar people and stories.

Any time I read about someone who was quitting their job, closing their business, or moving to another country, I felt excited.

And inspired.

I hungered for people who were making big changes and taking huge leaps of faith.

I got a rush when I heard that someone was no longer taking clients. Or when they were going on sabbatical.

There is something exciting about the idea of breaking free and starting fresh.

I notice that I crave these kinds of stories when I’m craving change.

What we look for in the world to influence us is often a reflection of what we need to experience for ourselves.

We live in an intensely goal-oriented society. We learn a lot about aim and achievement. But we lack lessons in boredom, fatigue, and...

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What Do You Do When You Lose a Tarot Card?

tarot decks tarot tips Nov 22, 2021

What do you when you lose a tarot card from a favourite deck?

I personally haven’t lost a card (yet).

But I also take steps to prevent cards from straying when I’m out doing readings at parties, events, or shops:

  • I’m the only one who shuffles my deck. I used to let clients shuffle, but stopped after seeing some querents handle my cards too roughly.

  • At the end of an event, I close my day by counting my cards before I put them back in their pouch. That way I know I’m leaving with a full deck.

  • I’m careful about outdoor events. I used to read tarot in a park in the summer, for anyone was passing by. It was fun, but the wind can carry a card away very Bringing some stones or other small objects as paper weights helps keep your cards in place.

But if something happens and a card gets lost?

Here are some options:

First, make sure the card is truly lost. I am a clumsy shuffler and have had cards end up under the couch, slide under my laptop, or flip well...

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How to identify your personal power (and know it when you see it)

At my last day job, I worked with a woman who would sometimes pause our conversations and say, "I know it’s off-topic, but can I talk about your tattoos for a second?"

"Sure," I would say. I’ve been getting tattooed for over 20 years. People often have questions.

One day, my colleague finally told me why she was so curious about them. "I really want to get the name of my son tattooed right here," she said, pointing to a spot on her wrist. "But I’m afraid it will hold me back if I ever want to move up in my career."

"It sounds like you’re making decisions for people you haven’t even met yet," I said. "And maybe you never will. Who knows where you’ll be working, or who you’ll be working with? They might not mind."

Though I could relate to her worries. After all, this story isn’t really about tattoos.

It’s about the ways fear of judgement and lack of acceptance erodes joy, confidence, and self-expression.

It’s about the ways we...

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Why I Read Tarot

What is the point of reading tarot?

Whenever I explain to someone that I believe the future is yet to be created, a question predictably follows:


"Then what’s the point of reading tarot?"

I get where the question is coming from: So many people assume tarot is all about future-telling.

So explain that I read tarot because the cards are a tapestry of possibility. A reading gives you the chance to draw a map of your potential.

I read tarot because it lays out the ideas, thoughts, and feelings that are bouncing around within your head and heart and allows you to get a clearer perspective on what it all means.

I read tarot because it’s an opportunity to sit down with yourself and ask, "What do I really want to make happen right now?"

I read tarot because it gives you the freedom to be yourself by validating your feelings, instincts, and ideas.

There’s a reason why I don’t believe that the future is neatly mapped out for you: If it was, why would you need to make any...

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